Review | The Lash Project Mascara by Red Apple Lipstick

Anyone who knows me knows that I’m a mascara girl. Blush? Eh. Eyeliner? Whatever. Bronzer? Who cares.


My go-to five-minute face consists of filling in my brows, concealing my dark circles, and layering on mascara. It’s no secret that mascara not only makes your eyes look larger and more awake, but that they also make you look younger: fuller, darker hair (including on your head and brows) implies youth.

Once I ditched my holy grail Covergirl LashBlast back in 2009 to ban animal cruelty from my cosmetics, I moved on to try and find my next perfect mascara; that’s how I found Benefit’s They’re Real. God, I swear by that stuff. It is incredible. But starting in January I took the plunge and ditched that too and began an even more difficult quest: finding the perfect, cruelty -free and natural mascara.

If you watch my YouTube videos you probably know that I love the Physicians Formula Organic Wear Jumbo Lash Mascara (good god could that name be any longer?). While it works pretty well, it’s not a solid winner for me. The slightest bit of humidity causes it to fade and run off… Not good for someone living blocks from the ocean.

And this leads to me me to where I am now: finally possessing the much awaited Red Apple Lipstick The Lash Project Mascara (phew, that’s a mouthful too).

The Lash Project Mascara claims a lot:

downloadIs there anything this mascara can’t do? Seemingly!

Here’s how it worked for me:

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The Packaging
I love the packaging of this mascara. Not only does it feel luxurious in it’s special black and green sliding box, it is reminiscent of Nars products, which are definitely high-end. It’s pleasing when you fork out $42 for a mascara and the packaging doesn’t feel like something you could pick up at Walmart.

While the packaging is sleek, it has the same downfall as Nars products: it gets dirty. If you keep yours in the same place everyday, you won’t have issues. But if you are someone who throws your products in a dirty makeup bag or purse, it will show on this tube. But don’t fret, a damp cloth will clean it right up.

The wand is surprisingly effective. Looking at it, it looks like a regular ol’ lash brush: no fancy curves, spikey rubber balls at the end, or funky shapes going on. It’s a simple, fiber wand, but it really works well with the formula.


The Product/Formula
Alright, here’s the important bit. The formula is fabulous. Honestly, my expectations were high so I’m glad they were met. The formula feels like a dry, but acts like a wet—meaning that it lengthens and doesn’t clump at all, but it doesn’t make a mess and is easy to work with. I find that it takes me hardly any time to do my mascara because it’s really easy to apply and I don’t have to mess with clumps. It holds curl well and doesn’t wear off as the day goes on (an issue I have with my Organic Wear). It keeps my lashes soft and not crispy and gross. I’ll have to get back to you all on the conditioning aspect: that takes time to notice (RAL says 2 months) and I put coconut oil on my lashes every night anyways. It’s also easy to remove with some jojoba or coconut oil.

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Applied at 8am to tired eyes.

There was one thing I was disappointed about: it still smudges my lower lash line. I was hoping that this mascara would make my Clinique Bottom Lash Mascara obsolete. But alas, I still need to fork out $10 a pop to not look like I slept in my makeup. While it doesn’t quite make me look like a raccoon, it’s enough to wear I need to touch it up a lot and is just annoying. That brings down the value a bit for me since I still have to pay extra for a special bottom lash mascara… That now adds up to $52. However, it doesn’t transfer to my brow bone which is a huge issue I have with even my waterproof mascaras. So maybe I’m just an outlier here with the bottom lash thing…


After a 10 hours work day (I just sit at a desk) it shows a bit of wear on my lower lashes, but not much on the top.

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The Value
This is also something that will take time to decide on. On a post from RAL (I’m annoyed I can’t find it now!) they said that for one tester the tube lasted about 6 months. Granted, this person didn’t use mascara everyday, but that’s double the amount of time most mascaras last. So for me, value really comes down to how long it lasts. While I love everything else about it, my college student wallet can’t warrant continuously spending $42 on a mascara, even if it’s only once every 2-3 months. Once my tube is completely empty or unusable, I’ll do an updated post.

Review Breakdown:
: 3/5 (based off first impression, not long term)
Product: 4.5/5
Packaging: 4.5/5
Overall: A-

Product Breakdown:
: Red Apple Lipstick
Product: The Lash Project Mascara
Price: $42 retail (discounts are always available)
Bought from: